Digital Resume

Ben Bayard

Digital Strategist

Phone

Email

Let's Make Digital Magic

Hey there! I’m Ben — a marketing-minded creative with a passion for building websites that don’t just look great, but work great. With a fresh degree in Marketing from the University of Louisiana at Lafayette and a current Master’s in Digital Marketing underway, I blend strategy and design to create meaningful online experiences. Whether it’s crafting a conversion-driven website or brainstorming a bold campaign, I’m all in on helping brands grow in the digital space.

Experience

SEO Specialist

Succeeding Small

May 2025 - Present

Role Description:

Digital Marketing Intern

Succeeding Small

Feb 2025 - May 2025

Role Description:

Worked with 15+ small businesses across various industries to provide end-to-end digital marketing support. Services included SEO page copywriting, keyword research, blog content creation, website design using WordPress and Elementor, and brand development. Also managed campaign setup and tracking using Google Ads, Google Analytics, and Google Tag Manager to drive measurable results.

Website Developer Intern

Ground Force Humanitarian Aid

Feb 2024 - Dec 2024

Role Description:

Regularly updated the website using WordPress to maintain functionality and ensure content remained relevant. Created new pages that aligned with the overall site design and supported content goals.

Marketing Intern

State Farm

Aug 2023 - Dec 2023

Role Description:

Contacted potential clients through phone calls and emails to discuss their insurance needs and explore coverage options. Collaborated with the business owner to define marketing goals and develop strategies to generate more leads and grow the client base.

Code Sensei

Code Ninjas

Mar 2022 - Aug 2023

Role Description:

Taught children ages 7–14 how to code video games using JavaScript, C#, and Lua. Communicated regularly with parents to share student progress and achievements. Trained new staff members on program operations and daily procedures.

Education

Master Of Science, Digital Marketing

Western Governors University

Feb 2025 - Jul 2025

At WGU, I’m sharpening my expertise in SEO, content marketing, campaign analytics, and user experience. The program’s flexible and hands-on approach allows me to apply knowledge directly to real-world projects—many of which I’ve featured on this site. I’m especially focused on strategies that connect data-driven insights with creative execution to help brands stand out online.

Bachelor of Science, Business Administration, Marketing

University of Louisiana at Lafayette

Feb 2024 - Dec 2024

At UL Lafayette, I built a strong foundation in marketing strategy, consumer behavior, and business analytics. My coursework emphasized both traditional and digital marketing principles, and I especially enjoyed projects that required creative problem-solving and cross-functional collaboration. This program sparked my interest in digital innovation and led me to specialize further in web design and brand development.

Skills

My skill set blends creative strategy with technical expertise, including website design, SEO, content creation, and digital advertising. I thrive in collaborative environments and enjoy using data-driven insights to build effective marketing campaigns and user-friendly web experiences.

WordPress

Responsive Web Design

On-Page SEO

SEO Copywriting

HTML & CSS Coding

Creative Problem-Solving

Attention to Detail

Client Communication

Time Management

Project Organization

Certifications

I’ve earned certifications that strengthen my skills in digital marketing, analytics, and web development. These credentials reflect my commitment to continuous learning and staying current with the latest tools, strategies, and platforms in the digital space.

Inbound Marketing | HubSpot Academy